Brand Labels – Are They Honest?
Brands often use labels on their products to disseminate information relevant for consumers. However, a closer look is needed to determine if brands are being honest about their products.
→ →Everything you want to know about the sustainability of the textile and fashion industry
Unfortunately, most product labels on the market today do not provide reliable or understandable information regarding sustainability to consumers. Product labels need to provide clear, transparent information to consumers regarding all associated sustainability aspects.
Brands often use labels on their products to disseminate information relevant for consumers. However, a closer look is needed to determine if brands are being honest about their products.
→ →Regulated labels have the advantage of being strictly controlled and aim to guarantee quality for consumers as well as reward affiliated brands for their involvement.
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