Fashion’s Plastic Paralysis: How Brands Resist Change and Fuel Microplastic Pollution

New report by Changing Markets Foundation

The report titled “Fashion’s Plastic Paralysis” by Changing Markets Foundation examines the fashion industry’s reliance on synthetic fibres as a key contributor to environmental pollution, particularly microplastics. The study assesses 50 major fashion brands and finds that despite growing awareness of environmental issues, most companies are still heavily reliant on synthetic materials such as polyester derived from fossil fuels. These fibres now account for more than 69% of global textile production, which will increase to 73% by 2030.

The report highlights the impact of microplastics derived from synthetic fibres on the environment and human health. Microplastics have been found in human tissues and are linked to various health problems such as chronic inflammation and cardiovascular disease. Fashion brands have been criticized for delaying meaningful action by using tactics similar to those used by the fossil fuel industry – promoting false solutions, resisting regulation and underreporting the use of synthetic materials.

Only some brands have made commitments to reduce or eliminate synthetic fibres. For example, Reformation and Hugo Boss, have shown notable efforts to reduce the use of virgin synthetic materials, but many others, including fast fashion giants such as Shein and Boohoo, continue to increase their use of synthetics. In addition, fashion brands have largely failed to support legislation to reduce microplastic emissions or phase out the use of fossil fuel-based materials.

The report concludes by calling for stricter regulatory measures to force the fashion industry to reduce its reliance on synthetic fibres and limit plastic pollution. These measures, if implemented, could significantly reduce the environmental impact of the fashion industry. Recommendations include stricter eco-design criteria and support for international treaties, such as the global plastic treaty, to address the problem at its source. With these actions, we can pave the way for a more sustainable and less polluted future.